Language Training in Companies:
Why, When, Who and How?


The 2nd LANGUAGES & BUSINESS Forum, which is part of the largest global conference on technology-supported learning and training for the corporate, education and public service sectors (ONLINE EDUCA BERLIN), took place on December 3rd, 2014, at the Hotel InterContinental in Berlin.

The Forum welcomed language training professionals and industry experts, who under the theme "Language Training in Companies: Why, When, Who and How?" discussed issues such as the amount and level of language training that should be provided by companies. Expert speakers and participants assessed the methodologies (both pedagogical and technical) that should be used, the optimal timing and time period over which such training should take place, and which stakeholders should benefit from this training.

The Forum was also the perfect venue for participants to discuss and exchange best practice experiences.

Don't forget to check our online gallery for a selection of photos from the event.

To stay up to date with LANGUAGES & BUSINESS, connect with us via our Facebook group, and visit our News Portal for the latest information.




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SEO Tips for Promoting your Business Globally

7th November 2018 SEO Tips

SEO is a really important strategy for promoting just about any type of online business. The problem is, it may take a while before you can see some noticeable results from your efforts. The even bigger problem is when you start to market your business on the global market.

Compared to traditional SEO, international SEO will require additional tactics and strategies to make sure that your website can cater to your target audience. That said, here are a few essential tips that will help you promote your business globally via SEO marketing.

Take Advantage of Local Search Engines

Google, as the number one search engine, takes up over 79% of the total market share in the search engine industry. Many industries have no choice but to plunge money into Google advertising. For example, the majority of med spa advertising is done via Google ads. However, search outside of the US markets aren’t usually in the form of these well-known search engines.

Although Google is on top in the global search market, some countries have their own version of a search engine. China has Baidu, while South Korea has Naver and Russia has Yandex. If you plan to target a global audience, you should make sure that your target keywords are based on the popular search terms that are used in their respective country and corresponding search engine.

It’s Not Just a Matter of Translating Your Website

The problem with translating your website into a foreign language is that it tends to be quite inaccurate. Apart from that, if your site has tons of translation errors, then it’s not going to give a noteworthy first impression on its target audience. Also, cultural nuances could mean that what might work in one area may not work in another.

Mobile Optimization is a Must

With mobile search taking a huge bite on the pie, ignoring mobile optimization for your business could mean missing out on a huge number of opportunities. As global mobile traffic continues to increase to the point that it even surpassed desktop traffic, it could also mean that the majority of searches would come from mobile users.

That said, delivering mobile-friendly content to your target audience will give you a competitive edge over your competitors. Due to the simplicity of mobile optimization, most online businesses prefer using a responsive design to accommodate all devices and screen sizes.

With a responsive website design, your website will automatically adjust to a user’s screen size without changing a lot of your site’s core functionalities and some basic designs.

Pick a Top Level Domain

In order to further penetrate a foreign market with ease, using a top-level domain can be quite helpful. Ideally, you’d want to go for a country-specific top-level domain instead of the generic top-level domain. For example, if you plan to target Japan, rather picking .com, you have to pick a .jp domain instead.

This way, if you want to promote your medical spa branch within Japan, you can easily reach your target market since your website can be easily remembered, thereby helping with your medical spa marketing efforts.

Conclusion

After you’ve launched your business into the global market, you need to regularly track the progress of your campaigns for each country. This way, you can figure out which tactics are the most effective and change the ones that are underperforming.






Prolific Language Learning Bloggers You Should Follow on Instagram

5th November 2018 Learn a New Language

Learning a language is never an easy thing. It takes a lot of time, effort, and even money to fully master a certain language, especially one that you don’t come across on a daily basis. While taking language courses help a lot, you could also use the help of some bloggers to learn your language of interest much faster. In this article, you’ll get to know some of the most prolific language learning bloggers on Instagram.

Katie – Joy of Languages

If you’re looking for some unique and fun ways to learn a language, follow Katie from Joy of Languages. Katie proves that it’s possible to learn a language at home! In fact, on her blog, she shared her experience in learning Spanish without even leaving home, explaining how you can learn much more when you do less.

As said, Katie is the perfect person to follow if you want to have fun while learning. This is because she also shares fun activities which can be incorporated to make every study routine fun, exciting, and perhaps less boring.

In addition, Katie is also famous for her Instagram Language Diary Challenge. If you want to take part in this challenge, just post a photo or video and write or say something about your day using the language that you’re currently learning. Then, use the hashtags #languagediarychallenge and #joyoflanguages. Before you follow any account though, make sure you to use Instagram account security software to protect you from an Instagram account hacker and other cybercrime cases.

Kaci – Year of German

If you want to teach your child how to learn a language other than his first language, then learn how it’s done from the expert. Kaci is a mother of a bilingual child who grew up speaking English and German. What’s more, she’s also learning German herself!

Benny Lewis – Fluent in 3 Months

Benny Lewis is famous for being the author of the popular language hacking series Fluent in 3 Months. So if you’re learning a language or two, you’d better get this book series now.

In his books, Lewis teaches how you can learn a language and be fluent in just a short span of time with the use of some practical hacks to remember vocabulary and other aspects of language.

However, if you can’t afford all his books yet, just follow Benny Lewis’ Instagram account. Lewis is a master of language hacking. He shares techniques in learning languages in the fastest and most efficient way possible. Lewis also has a blog and a YouTube channel where he presents useful learning tips, techniques, and strategies to master a language.

Bryce – Finite Languages

Bryce runs a blog that brings language learners together. Its main purpose is to give people a platform where they can practice their writing and present it for readers to read. What’s great about this blog is that everyone is welcome to be a guest blogger and write blog posts. So if you want to put your learning into writing, do so and present it to like-minded people in this blog.

Kelly – Italian at Heart

Kelly is American, but she’s fond of Italian. She constantly shares videos of herself on YouTube and Instagram to get over her fear of speaking. Also, if you want to know more about Italy, you should definitely visit her blog.

Conclusion

The key to learning a language is patience. Understand that learning a language doesn’t happen overnight and that it takes a lot of time, energy, and resources to master. With patience, you will surely be a prolific language speaker yourself.






How to Quickly Learn a New Language

23rd October 2018 Learn a New Language

Mastering a second language is not an easy task.  For someone who has already mastered one, learning a second one would be more difficult than we thought it would be. However, did you know that learning another language is easier than learning the first one?

You may not think of it that way but it is true. Learning another language is fun and easy. Here are some of the tips that can help you learn your preferred second language.

Learn It with a Baby’s Point of View

Babies learned to speak by mimicking, listening, and immersing themselves in the language. if you remember, you also experienced this. When you were a baby, all you can do is to listen to the words constantly repeated to you. As you grow you older, you learned to repeat the words.

With this idea, you can also use this method of learning a second language. You can listen to songs or conversations with the use of classical music headphones to learn the intonation and pronunciation of the words. Click here to see a range of headphones we recommend.

Start with the Basics

Learning a language is likened to playing a game, once you learned the mechanics it would be easier for you to start and enjoy playing. In language, the first thing that you need to do is learn the basic vocabulary. From there, you can start applying these words in conversations. Once you know how to converse in the language, then learning it would be much more enjoyable.

When learning the basics, invest in the learning materials. You can use mobile apps or books that can help you learn the basic words and their translations. Some mobile applications also have a “trace-me” page where you can also trace the letters of their alphabet.

Grammar and Vocabulary

Grammar and vocabulary play an important role in speaking the language. The easiest way to learn it is by listening. Whenever you hear words that are not familiar, you tend to ask or research the meaning behind it.  You can use this method when learning another language.

You translate the words and learn how to use it in a sentence. From there, it would be easier for you to create your own sentences.  Practicing this method will help you improve your knowledge of your second language.

Never Give Up

Lastly, never give up on learning it. Most people find it difficult when they are already in the stage of learning on how to make conversations. This stage of learning makes them feel afraid of making a mistake. However, making a mistake is not bad. Making a mistake allows you to learn the correct sentences, pronunciations, and intonation. Practicing with an open mind makes the task much easier.

Learning a second language does not have to be that difficult. The key to learning is persistence and constant practice. In this way, you will be able to speak the language naturally when the time comes.  These are just some of the tips that you can apply when learning a second language. Now, are you ready to learn your second language?






A Guide To Purchasing The Right Type of Plastic Card For Printer Use

22nd October 2018 Plastic Card

Printing has been around even before 220AD.  It has been used by business to distribute brochures, flyers, and post ads. It has also been used for the printing of documents. Now, with the advancement of technology, printers are now used to print 3D objects and on plastic cards. There are plenty of applications that can be done using plastic cards. For example, it can be used as souvenirs for students as memorabilia of the language they have studied. So, here are more uses of plastic cards.

Uses

  1. ID – As basic as a plastic card, information that can help identify a person can be printed on it. A simple plastic card can be a visual mode of identification. The back of the card can also have the conditions of use, return address, and other useful information of the owner. So schools can use them as IDs for their students, teachers, and staff.
  2. Access Control – If a school chooses to make use of contactless card technology (RFID), plastic cards are the best materials to use. This helps control the access to certain facilities in the school. Plus, it also makes the school more secure.
  1. Library – Most of the library systems are based on barcodes. Schools can print a barcode on the card to help identify the student and the keep track of the books and other materials they have borrowed.
  2. Registration – Some schools make use of barcodes printed on the plastic card. This can be used to confirm attendance in class or in any other event within the school.

 

Choosing the right type of plastic card is essential. You must take into account how you are going to use the card, whether it needs to be patented with security codes or patterns. You should also have to take into account the printing method that is best on plastic cards.  So without further delay, here is your guide to purchasing plastic cards.

The Types

  • PVC Cards - These are commonly known as plastic cards. They are made with flexible and durable PVC plastic. BioPVC Cards - The BioPVC cards are made with biodegradable materials which makes it earth friendly. They offer the same quality of resolution, flexibility, and durability as any type of PVC Card.
  • Rewritable Plastic ID Cards - These type of cards are made of a type of material that is sensitive to heat. In effect, the print can be erased and reprinted again for up to five hundred times. Although, these cards can only have monochrome prints such as black or blue.
  • PVC or Poly Composite Cards - These cards are the only cards that can be laminated. The material used for these type of cards have a high resistance to heat which stops the card and the print from warping during lamination.
  • Mylar Adhesive Back Cards - Adhesive-Back Cards are still PVC cards that have a Mylar Adhesive at the back. They are usually used for proximity cards or cards that have security features. Clamshell Proximity cards cannot go through IDs of a plastic card printer which why Mylar Adhesive Back Cards are used.

Factors to Consider in Choosing Plastic Card Printers

  • Thickness - Some card printers only accept a specific thickness. So be sure to check your printer's specifications.
  • Size - Most printers will print standard CR80 cards which is 3.375" x 2.125." Only a few printers will print different sizes.
  • Material - Most plastic cards are made with 100% PVC. However, if plan on laminating it or transferring, make sure to use composite PET/PVC. Technology -If you want to have security features printed on it, make sure to have a printer that is equipped with a magnetic encoder. This printer stores data on the magnetic stripe.

Keep in mind that most printers use plastic cards because they will last longer and are more flexible. Which is ideal if the card is used for a longer period of time. Plus, plastic is designed for many uses. Furthermore, it can be designed and styled according to your tastes and your need in any language. So be sure to choose the right type of plastic card.






Language and Perception: How does it Affect People’s Perception of Cannabis?

2nd October 2018 Perception of Cannabis

CBD and CBD oil are now commonly used by many people as part of their supplements, homoeopathy, and prescribed medicine. However, there are still some people who are opposed to their use as a medicine for various diseases and neurological disorders. They believe that these are considered illegal substances. But unlike other marijuana strains, however, CBD only contains a maximum of 0.3 of the THC found in illegal marijuana. This wrong perception of CBD can be explained. Language is the key to making people understand how CBD and CBD oil is important in the field of medicine.

Why is language important in explaining CBD and CBD Oil?

One of the reasons why we get the wrong impression of a word is because we only express it based on our perception of the word. In this way, we are influencing others to have the same perception.  Language can vary in different ways. The language also varies from one place to another. On the other hand, culture can also affect how the language is said and how it is encoded into the mind of the speaker. It is also believed that learning a new linguistic system can influence the mind of the speaker. However, for cognitive scientists, learning a new language is learning a new way of thinking. How, then, do these ideas relate to learning about Cannabis?

How does language relate to cannabis?

Given the current situation towards the legalization of cannabis, language plays a vital role in how it should be discussed and presented to the public. Culturally, cannabis is considered an illegal substance in many countries. Many people fail to see that cannabis can also be used as a medicine for certain neurological disorders. Cannabis can also be used to help people who are having issues with sleeping, metabolism, and keeping themselves alert if needed.

Many people believe that marijuana is more harmful than helpful. These people still continue to label people who are using marijuana as a lost cause. However, this perception has been proven to be wrong. In fact, many athletes are now using CBD and CBD oil as part of their regimen.

How to remove the negative stigma on marijuana

The only way that we can change the negative stigma of marijuana is by changing how we talk about it. Some people may still doubt it, but medical marijuana had been used as a supplement and medicine. To remove the stigma, medical practitioners should talk about it in a more transparent way. In this way, people can see what the good parts and the bad parts of it are. Also,  people can now slowly talk about it in the open without any biases.

The misconception on CBD and CBD oil continues even up to this day. Despite the good that it brings to our health some people still perceive them as harmful. Language plays an important role in introducing these medicines to the public. It is very important that we discuss these supplements without any biases.






How to Start Your Own Online Language School

1st October 2017 Online Language School

In a more globalized world, people are eager to close the gap and make a connection with those from different geographical locations. Thus, more and more people are getting interested in learning a new language.

Online language schools have swept the market. If you are interested in building one yourself, here are some useful tips and guidelines you can use:

Research on your target market

You need to be specific about the languages you want to offer in your online language school. With Asians, for instance, English is in demand. However in Melbourne german classes and arabic classes are in high demand. You should do a simple survey or poll on what language your target market wants to learn. You cannot offer many languages at the same time because you are still starting out, so you need to know your focus.

Prepare your tools

Since it is an online language teaching business, you need to prepare your platform. Will you be using your own website or application? Will you settle for Skype for the meantime? It's advisable that you start out by establishing your website. Since students are wary about fraudsters, they need to be able to see proof of your legitimacy. Establish your company image with a compelling website.

Most online language learning happens on Skype, so you can start with creating Skype IDs for your teachers. If want, you can also use other applications.

Plan your lessons

Of course, online schools aren't just about making money. You need to sell your content. Thus, you will need to adapt or create a curriculum that will determine the flow of your lessons. You should assess and cater to different levels of students. Some might enroll with the most basic knowledge while some want advanced lessons. Then, there are those who just like to practice their conversation skills. You should tailor your curriculum to fit the needs of your students.

Hire the right people

Before putting up an online language teaching business, make sure you have teachers properly equipped with the language and teaching skills. They should exude mastery and competence. You can conduct trainings so that you can set a common culture and equip them will all the necessary skills and knowledge.

Advertise your school

Next, you need to use marketing strategies to invite as many students as you can. All your preparations will be wasted if you don't have any student.

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