Language Training in Companies:
Why, When, Who and How?


The 2nd LANGUAGES & BUSINESS Forum, which is part of the largest global conference on technology-supported learning and training for the corporate, education and public service sectors (ONLINE EDUCA BERLIN), took place on December 3rd, 2014, at the Hotel InterContinental in Berlin.

The Forum welcomed language training professionals and industry experts, who under the theme "Language Training in Companies: Why, When, Who and How?" discussed issues such as the amount and level of language training that should be provided by companies. Expert speakers and participants assessed the methodologies (both pedagogical and technical) that should be used, the optimal timing and time period over which such training should take place, and which stakeholders should benefit from this training.

The Forum was also the perfect venue for participants to discuss and exchange best practice experiences.

Don't forget to check our online gallery for a selection of photos from the event.

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How to Start Your Own Online Language School

In a more globalized world, people are eager to close the gap and make a connection with those from different geographical locations. Thus, more and more people are getting interested in learning a new language.

Online language schools have swept the market. If you are interested in building one yourself, here are some useful tips and guidelines you can use:

Research on your target market

You need to be specific about the languages you want to offer in your online language school. With Asians, for instance, English is in demand. However in Melbourne german classes and arabic classes are in high demand. You should do a simple survey or poll on what language your target market wants to learn. You cannot offer many languages at the same time because you are still starting out, so you need to know your focus.

Prepare your tools

Since it is an online language teaching business, you need to prepare your platform. Will you be using your own website or application? Will you settle for Skype for the meantime? It's advisable that you start out by establishing your website. Since students are wary about fraudsters, they need to be able to see proof of your legitimacy. Establish your company image with a compelling website.

Most online language learning happens on Skype, so you can start with creating Skype IDs for your teachers. If want, you can also use other applications.

Plan your lessons

Of course, online schools aren't just about making money. You need to sell your content. Thus, you will need to adapt or create a curriculum that will determine the flow of your lessons. You should assess and cater to different levels of students. Some might enroll with the most basic knowledge while some want advanced lessons. Then, there are those who just like to practice their conversation skills. You should tailor your curriculum to fit the needs of your students.

Hire the right people

Before putting up an online language teaching business, make sure you have teachers properly equipped with the language and teaching skills. They should exude mastery and competence. You can conduct trainings so that you can set a common culture and equip them will all the necessary skills and knowledge.

Advertise your school

Next, you need to use marketing strategies to invite as many students as you can. All your preparations will be wasted if you don't have any student.

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